How to Price Coaching Packages
Frequently Asked Questions
How much should I charge for coaching?
There is no single right number. Set your price on the outcome you help deliver, your experience, and what your specific market will pay, not on an hourly rate copied from someone else. Start from a floor you can do great work at without resenting it, then build packages above it. Any figures you see quoted online are illustrative ranges, not a benchmark to match. Test your price with real enquiries and adjust.
Should I charge hourly or by package?
For most coaches, packages beat hourly. Hourly pricing caps what you earn at the hours you can work and pushes clients to buy fewer, shorter sessions. A package prices the result over a timeframe, so the client buys the change rather than the clock, and you can include support between sessions without watching a meter. Hourly can still make sense for one-off strategy calls or ad-hoc check-ins.
How do I create good, better and best coaching tiers?
Build three packages that differ in depth and access, not just in the number of calls. The good tier is a low-risk entry point for one focused goal. The better tier is your core offer, priced as the obvious best value, and the one most people should pick. The best tier adds higher-touch access, speed or extras and acts as an anchor that makes the middle option look fair. Highlight the middle tier so the page makes the choice easy.
Should I show my coaching prices or discuss them on a discovery call?
In most cases, show a price or a clear starting-from figure. Visible pricing filters out mismatched enquiries and builds trust before the call, so you spend calls closing rather than qualifying. If your work is fully bespoke, show a starting-from number and one line on what moves it. Save price-on-a-call for high-end, custom engagements where scope genuinely can't be known in advance.
When should I raise my coaching prices?
Raise prices when demand outstrips your available spots, when your results and testimonials have grown stronger, or when you dread the work at its current rate. Increase in deliberate steps rather than all at once, apply the new price to new clients first, and honour existing clients' rates for a fair notice period. If almost everyone says yes instantly, your price is probably too low.
Do I need a website to sell coaching packages?
No. A single hosted offer page is enough. Many coaches never build a full website. They publish one clear page with their priced packages, proof and a book-a-call or buy button, then share the link in their bio, DMs and emails. A hosted offer-page tool like PricePage lets you publish that page without building or maintaining a site.